Abstract:

The Bulgarian Backstage:
Global creative and communication standards versus local conceptual clichés;
Local creative disruption versus global communication clichés.
At the beginning of 21st century, the contemporary Graphic Design is not the same hero from the
previous time. Sometimes we can mark the role of Design as a strategic tool in the visual
communications; sometimes it is a piece of art collection. In the same time, the level of Graphic
Design status is not equal on the different regions, different countries, different companies, or different
agencies. Therefore, from the global point of view we can spot practically the same functions but the
different priorities. It is possible to explain the part of this situation because of different cultural,
economic, or political aspects.
The Bulgarian model of the Graphic Design is:
- Not step-by-step evolution but process of jumping from the intercultural jumping-board.
- The clustered Design reflections of the cross-cultural mirror.
- Because of this mixture between creative and communication clusters on Graphic Design field,
it will be establishment of new term: Integrated Visual Communications (IVC). The IVC can
incorporate the philosophy of management from IMC1 - ergo the initial post-modern phase
Graphic Design vs. Marketing?