Abstract:

The world is moving towards the complex situation for survival. Increasing environmental pollution,
over population growth, increasing rate of consumption and use of natural resource material etc are
creating an unsustainable situation for the human being. Also the western model of development
cannot be a viable solution for the rest of the world.
The in-equal distribution of resource material, as 20% of the world population is enjoying consumption
depriving the rest 80% of population, creates an unbalanced socio-political as well as economical
situation among the society. So sustainable lifestyle is becoming a challenge for the design field.
Many methods have been applied, but Product-Service Systems can be a promising way of design to
tackle the situation of un-sustainability and make a sustainable world. Based on activity theory,
Product-Service-Systems can dematerialise the consumption pattern of consumers towards sharing of
product culture through services.
List of Key words: Sustainability, Product-Service Systems (PSS), Strategic Design, Dematerialised
consumption.